Our online store for USA Shooting is gettings some great attention in the non-profit markeitng world.  It’s a great way for organizations like USA Shooting to promote their brand with their fans and supporters and the proceeds beneift USA Shooting.  We are honored to have been chosed to create the store and supply all of the store inventory and partner with our sister company Aegis Processing Solutions for the fulfillment.  Check out th is great article about how the store is a model for helping other non-profits see new ways to raise funds.

How non-profits are enhancing the service experience through e-commerce 

USA Shooting Store Homepage

On September 4th, Trost Marketing was recognized by the ESGR (Employer Support of the Guard and Reserve) with the Patriot Award.  The Patriot Award reflects the efforts made to support citizen warriors in the workforce.  This Department of Defense awards honor the sacrifices made by so many employers year after year. 

At Trost Marketing we are more than marketing and receiving the Patriot Award is a direct reflection of our culture in action. We are committed to doing what is right and supporting our team members.  We are excited to see the difference Airman Knight makes in the United States Air Force and wish her the best in her new endeavors.

Greg Pylate, Vice President of Sales for Trost Marketing was nominated to receive this award on behalf of Trost Marketing by Airman Hannah Knight.  Trost Marketing recognizes the importance of supporting employees in their service to our country because the Moore DM Group leadership has set a strong precedent of supporting our armed forces and we are honored to be recognized with this award of distinction.  Please join us in congratulating Greg Pylate and the entire Trost Marketing team.

Please join us in welcoming our newest teammate Randy Langley!

Trost Marketing hires Randy Langley as Marketing & Promotions Strategist

Trost Marketing & Consulting Group LLC is pleased to announce it’s recent hire of Randy Langley, who will join the Trost Marketing team as Marketing & Promotions Strategist at their Tulsa, OK facility. Within this rol,e Randy will work directly with businesses to help them grow their brand and attract new customers with strategically selected promotional products and printing services.

Randy comes to Trost Marketing with 24+ years of experience in the printing and promotional marketing field. He has served as past president of the American Marketing Association Tulsa Chapter and has a degree in marketing from Vanguard University of Southern California. Randy is an active member in his community and currently serves on the board for the Home Builders Association of Tulsa, is president of the HBA Associates Council, serves as a board member of the Tulsa Apartment Association, and was recently recognized as the 2018 Bixby Chamber Volunteer of the Year. His extensive marketing background and previous job history in printing and promotional items have helped him to make an easy transition to his current position with Trost Marketing.

“Randy brings a wealth of expertise to our team,” said Evan Uyetake, president of Trost Marketing. “His knowledge of the industry and personal touch are a perfect fit for our culture at Trost Marketing. Our company focus is to provide marketing solutions that fuel growth and adding Randy to our team is another calculated step for Trost Marketing to be the leader in ‘turn-key’ marketing solutions. Please join me in welcoming Randy to the TM team!”

Press Release New Hire Randy Langley

2018 is an Olympic year and that coinciding with the launch of Viasat 2 is very appropriate. Both events are a celebration. One is of athleticism and the other is a giant leap in technology. The athletes in the Olympics have been training their whole lives for this moment, a moment that can potentially change their lives. You as a Viasat dealer have also gone through a similar training. Maybe not as intense or strenuous but I would propose that the moment is the same. You have the potential and the expertise to propel yourself and your business to the highest level. It all comes down to this moment and it’s now up to you to control your destiny. So now what?

People have been waiting for over 6 years for technology like this, how do you make the most out it? I would propose if you just keep doing what you are currently doing, you will not see as much as the potential growth as you could. It’s like Olympic athletes that competes but doesn’t push themselves to be the best, they may have made it to the Olympics but they didn’t get a medal. They are just there for the experience. The medalists are the ones that push themselves outside of their comfort zone. They work to progress the sport and are specialists in the fundamentals as well as creating new things that few people can do.

So which Olympian will you choose to be? Will you be a potential medalist or just one who is there for the experience? If you want to be one that strives to be the best, then you need to be ready to do what it takes to be the best. For you that may mean hiring another installer, increasing your marketing efforts, working longer hours, or buying better equipment so you can get jobs done faster. That’s a great start. But for Viasat dealers it doesn’t end after the first few weeks of the new service. You need to stay relevant in your market after the big push. That’s where marketing comes into play. Continue to build on the marketing you have in place and add on to what you are currently doing. Always be testing and evaluating what you are doing so you can make sure your message is in front of the right people. Don’t let your increases in marketing mirror the Olympic cycle. Leverage Viasat 2 to propel you to the next level in your business.

Franchises of all sizes are successful because of their ability to build on proven systems and brand recognition to help entrepreneurs accelerate their path to success. To achieve this success, the franchise community works together with other franchisees and suppliers to provide the best tools and resources for their businesses.

Recently, Evan Uyetake, president of Trost Marketing, was invited to participate in a franchise marketing panel for the International Franchise Association’s Franchise Business Network as the only supplier partner. The panel also consisted of top-level marketing directors from companies like Express Personnel, Mazzio’s, and Just Between Friends franchise.   “Participating in a panel like this is a huge honor. The franchises represented here bring a wealth of marketing knowledge and expertise. I am excited to be able to represent the importance of a vendor relationship with franchisees/franchisors and how aligning with the right partners will help accelerate your businesses growth,” said Uyetake.

The panel was presented in an open conversation “View” type forum with each representative presenting their thoughts and expertise related to the questions presented. Topics discussed ranged from challenges brands face when allowing franchisees to inject their own local flare to their businesses while still aligning with the franchisor brand to the struggles of getting a franchisor to engage in marketing. The successful franchisees understand the marketing is essential to their success while others believe the marketing is the role of the franchisor. The group discussed ways they provide marketing support to their franchisees and best practices. To learn more about the event check out the article in the Tulsa World.

(http://www.tulsaworld.com/business/employment/franchising-group-meets-in-tulsa-aiming-to-grow-stronger-together/article_2413b1ad-b6c8-5b9a-94d3-7da3d7687b41.html)

Branding is your company’s way to show how you define and differentiate yourself from the competition. It’s what you think of when you see a logo, it’s how the mention of a company name makes you feel, and it’s the identity of your company.  Companies spend millions of dollars creating and developing their brand and branding strategy to cultivate your impression of them.  Small businesses don’t have the luxury of huge market budgets to create and tell their brand story, so they have to be smarter when presenting their brand.  If they want to be the best, they have to look the best and create marketing materials that communicate why you should choose them over the competition.

When you host the premier high school lacrosse players across the country and you want your event to look professional, you need strategically branded marketing materials to show your participants that your event is the premier event in the country.  That’s why the Chicago Lacrosse Cup chose Trost Marketing to help them take their brand to the next level.  With the help of Trost’s design team, they were able to create branded event items for their upcoming 2017 tournament to professionally showcase their brand and tournament.

“Thanks to the team at Trost Marketing, I know that my brand and tournament will look better than ever! I am excited to create more for future tournaments as we continue to grow and attract the best players and teams from across the country”
-Chicago Lacrosse Cup

When marketing, make sure that your brand is professionally presented every time.  Everything that you put out to potential customers is shaping their impression of your brand.  From the direct mail, you send out to the signage in your store.  Your customers are watching.  What kind of message are you presenting?

Do you know where your potential customers are? Do you know how to reach them? Tarantino Properties based in Houston, TX is a full-service real estate management company that knew the best place to find their potential customers was at other apartment complexes. Their properties have more exemplary amenities and customer services than the surrounding complexes and they wanted to tell those potential customers all of the benefits that their locations have to offer. When it came to reaching those specific people they needed a targeted marketing tactic that could get into the hands of their customers and into their homes.

Going door-to-door is one way to deliver your message but in this case, that was not an option.   Not all businesses are comfortable with that kind of presentation and in most cases, homeowners are hesitant to talk to someone who comes to their door. Tarantino needed a personal way to reach these specific customers, that’s why they chose direct mail. According to the 2016 DMA Statistical Fact Book, 61.7% of households find direct mail postcards useful or interesting. Because direct mail is a personal and tangible it is consistently one of the preferred tactics to contact consumers.

“Our direct mail campaigns with Trost Marketing have allowed us to reach our potential customers with exciting offers and show them all of the benefits of living at a Tarantino property.  We were able to target all of the residents at surrounding communities to keep our campaigns simple and cost-effective.” Telisia Amaning, CPM

If you are looking for a simple and effective way to reach your potential customers, then look no further than Direct Mail. It’s targeted, scalable, and is delivered into the hands of your potential customers. Now that’s powerful!