Tag Archives: Branded Apparel

You Can’t Always Be the Best Looking…

Quote

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Trost Apparel Catalog“You can’t always be the best looking, but you can be the best dressed.”

A great friend of mine said “You can’t always be the best looking in the room, but you can be the best dressed”. I always chuckle when I hear him say that because he’s always clean cut and professional and says it with a big smile. He understands what it means to market himself. He focuses on being approachable and wants people to talk to him. That’s why he makes sure that he’s always wearing apparel that is branded with his logo. There is no mistaking what he does. In his case he is a roofer. Not a roofer, THE ROOFER. The one you know will make sure your house is protected from the elements.

Now look at your sales team. Do potential customers know what you sell based on what they are wearing? Are their shirts old and worn? Are the logos on the shirt outdated? Would you buy from them? If you are going to be THE COMPANY  you need to look the part. Some say “Dress for Success”, I say “Dress for Sales”. Don’t settle for mediocrity. Strive for excellence and it starts with how you look.

Think about what it says to your customer. If you are well dressed and professional they will perceive that your company is as well and will be more likely to buy from you.

At Trost Marketing we have a wide selection of apparel that you can choose from to get you on your path to professionalism.  Brands like Nike, Ogio, Cutter & Buck, Callaway, Carhartt, Dickies, The North Face, Eddie Bauer, Under Armor, Adidas, American Apparel, Columbia, and more!  Combine that with high quality screen printing and embroidery and you have a full service branded apparel resource at your finger tips.  Get a more professional looking team with Trost Marketing!

Do I need a Promotional Consultant?

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Do I need a Promotional Consultant?

In business, especially during a difficult economy, it is critical that a marketing budget is spent wisely. In order to get the highest return on your investment you must know your end user and target audience. Promotional products and logo apparel are a proven effective method to advertise and promote your company and that will ensure brand recognition. Promotional products, when used correctly, provide longevity that your brand will be seen time and time again.

Working with an experienced promotional products professional provides access to resources that will guide you through the process to assist in designing a promotion program. A promotional consultant will work with you to find the right items that are within your budget, meet your needs, target your end user and effectively promote your company. Only a promotions professional can assist you in avoiding artwork mistakes, preventing unexpected costs, and will save you money. A qualified consultant will work with you individually to assess your needs, provide service, suggestions, and ideas and will become part of your creative team.

According to a recent PPAI study, logo apparel is one of the most effective methods of promotional as your logo is presented as a “mobile” billboard. By presenting your employees or customers with quality apparel, you ensure your logo will be seen time and again. In that study, 75% of people could recall the advertiser’s name on a promotional product that was received in the last year. Brand recognition is crucial to ensure your company stays ahead of the game and is forefront in someone’s mind when they require your goods and services. Promotional products and logo apparel are a powerful marketing platform. They are the only proven effective marketing method that can motivate your employees, create safety recognition and awareness, advertise new goods or services, create brand awareness, notify of name change, start a conversation and develop tradeshow traffic.

Promotional consultants are your link to millions of promotional tools while providing you with the expertise needed to select the ones that are best for your company and brand.  Find the right consultant and you will propel your brand to the next level.